My name is Kate. I am a business strategist and the founder of Annabel Media, a boutique strategic agency built for businesses who are in the business of design.

I started my career as an architecture and design editor and journalist, migrated into media strategy, advertising and real estate development, then built and exited a scaling hospitality startup.

Over the last 25 years, I have helped founders and principals navigate the hard decisions: how to position, how to grow, how to show up in a market that rewards credibility and craft above all else. Hint: It’s not by having a well curated social media feed.

Annabel Media exists because the firms doing exceptional work are often the least visible online and offline. I built this practice to close that gap, with strategy, accountability, and a deep understanding of the world my clients actually live in.

More coming soon. In the meantime, if you're curious, please reach out.

Kate Bailey, MBA, Principal